Sydell Group unveils Penny Williamsburg in NYC

Softly opened in August 2022, Penny Williamsburg is a new hospitality notion situated in Williamsburg, Brooklyn. Established by Sydell Group, regarded for NoMad, Line and Freehand, the residence is a hybrid involving a hotel and a dwelling for graduate learners of Bard College or university.

The style of the property is playful and idiosyncratic, reflecting the convivial and everyday spirit of its bordering local community. Central to the ethos is an in-space and general public space art programme, which entails a collaboration with two nearby, non-profit community arts organisations – Land Gallery and Pure Vision Arts – that offer sources, studio space and illustration to artists with developmental disabilities. To even further support and showcase the is effective of underrecognised artists and support a facet of the neighborhood artwork local community, the ground ground is a functioning art gallery, and $1 from every single hotel reservation will be donated to the organisations. In addition, the property attributes installations by Yuko Nishikawa and other nearby artists. The portrait of Penny that graces the front entry of the lodge was commissioned by artist and Bard graduate Michelle Devereux.

An additional central aspect of the hotel’s design is a target on an in depth plantscape built by Brooklyn landscape structure studio, Verdant. From cascading greenery on the exterior façade to a private courtyard and patio on the ground amount, and terrace meadow to vegetation in each and every guestroom, the residence was envisioned with a inexperienced thumb sensibility.

The 118 rooms offer you views of Williamsburg, though a assortment of layouts consist of a Queen place, a Supreme Queen place and a 660ft² Suite with two Queen bedrooms, living and eating regions and a private terrace. Just about every is outfitted with hardwood floors, a selection of artwork publications curated by impartial NY bookstore The Strand, and a working kitchenette full with sink, mini fridge / freezer, microwave. Added features contain a Stagg EKG electrical pour-around espresso kettle with clean-floor Devoción coffee delivered in-room each and every early morning – with tea readily available on request – bikes to borrow and in-room yoga/physical exercise materials.

Opening in early 2023 on the 11th Ground, a still-to-be-named rooftop will act as each the hotel’s lobby and a gathering area for friends and locals. The location presents indoor and outside area, two personal terraces overlooking the Williamsburg skyline and encompassing spot. The rooftop bar and restaurant will provide a casual menu accompanied by a craft cocktail programme led by Leo Robitschek, creator and chief of the NoMad bar programme and previous Bar Director at Eleven Madison Park. Created with amusement in mind, the place capabilities a tailor made built-in DJ kiosk and an location for stay music, performances and cultural events. It can also be hired for special use.

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Images: © Alice Gao