December 2, 2023


Vacation Shines Through

[INTERVIEW] Anja Poser, Sales Manager at AMMI Hotels & Co, Leaders in Guest satisfaction

5 min read
[INTERVIEW] Anja Poser, Sales Manager at AMMI Hotels & Co, Leaders in Guest satisfaction

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Pricey hoteliers,

I not too long ago spoke with Anja Poser, Income Supervisor at Apart’hôtel Ajoupa, Aparthotel Vieux Nice, Hôtel du Centre and Hôtel de France Great, all really lovely resorts in the centre of Wonderful loaded with conviviality, simplicity and generosity.

AMMI’s institutions were being not long ago listed in the Top rated 8 Accommodations in Wonderful on Tripadvisor, and are leaders in consumer gratification on most web-sites. As you can picture, we had a long discussion about that!

But what led me to call Anja was the reality that she lately made the decision to attempt making use of Encounter Resort‘s products and services to improve her customers’ expertise. We proposed that she choose edge of our free trial offer you, and see what her initial results showed.

Here’s a snapshot of her encounter:

Who you are:

– Can you briefly introduce oneself?
I am in charge of sales for a small team of 4 boutique motels and aparthotels in Awesome. I started in 2011 as a receptionist in one of the accommodations, and worked my way up within the AMMI Hotels & Co group. I am 37 many years previous, and the mother of 2 boys.

– Can you explain to us a minor about your corporation?

Our AMMI boutique hotels/aparthotels are mid-array, and conveniently situated in the heart of Great. Our optimum precedence is fulfilling our prospects, and making them truly feel as welcome as if they have been browsing friends! In truth, we are among the the maximum-rated inns for client gratification across all web-sites.

You will discover our AMMI motels, all not long ago renovated, at the corner of Put Masséna in Vieux Great, in the retail space of Avenue J Médecin with a watch of Notre Dame, and just driving the Negresco, only 150 m from the sea. They all offer nearby parking and quick accessibility to community transportation, and are just a handful of minutes’ stroll from the city’s main points of interest, perfect for small business or pleasure.

We are proud to have been awarded the 2021 Eco-Responsible Entrepreneur Trophy by the Town of Good, satisfying our environmentally friendly, sustainable guidelines that support safeguard the setting.

– What is your occupation in the corporation?

I am in charge of the company’s growth, doing work in close collaboration with the professionals of each and every resort and the proprietor.

My perform is centered on income management, advertising and marketing, instruction new staff users on the instruments and income tactics as effectively as welcoming clients, team reservations, and updating our direct internet websites and the OTAs.

 You and Encounter Lodge CRM:

– Can you convey to us a minimal additional about the various CRM selections you already use?

I only use the e mail advertising and marketing part for the second. We system to start applying the in general bundle in March 2022.

– What affect has our CRM had on your working day-to-working day operations, and what difficulty(s) has it helped you boost?

The e mail promoting module is very simple and quickly. I don’t have to manually extract the consumers I really don’t want to deliver my campaigns to, or delete the duplicates!

– What effects has it experienced on your company?

Our guests are pleased, since they can change the language of the email by way of a simple button at the best of the website page (which opens a internet site showing the e mail in their language). Which is a genuine reward.

In general, the Free of charge Demo has been a genuine results for the team. The emailings sent via the CRM have generated a important advancement in our direct product sales: we are talking about a 4-digit advancement for all 4 inns!
We also noted the return of some company who experienced not frequented our motels for 2 many years, since the starting of the pandemic. This is what justified the adoption of the instrument at the beginning of the calendar year for the four institutions.

– In the medium to extended term, what sort of economic influence would you say a tool like this would have on your hotel(s)?

Unquestionably a constructive effects. The device would aid us construct customer loyalty and make more direct bookings, with out having to fork out commissions to an OTA.

In closing:

– Were being you making use of other answers just before making an attempt our Practical experience Hotel e-mail marketing and advertising software?

Indeed, I was using Sendinblue and Mailjet.

– What do you like most about the option you’ve just tried out?

The point that I can use my have template (at the time it is configured) to produce a number of e-mails. Then I just have to modify the textual content in the desired language, or the electronic mail tackle of the sender. This is a quite interesting attribute for us, due to the fact we have numerous institutions.

The figures and examination device is also great, simply because it will allow us to see whether or not a shopper has opened the e mail and/or clicked it, and if they went on to make a reservation. That information is despatched specifically to our PMS, Thais.

– What would you say to your fellow hoteliers to persuade them to try out Experience Hotel?

It is an uncomplicated-to-use, intuitive device that offers comprehensive, thorough statistics.

Lots of many thanks, Anja!

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