The brand name
The Landmark London is a 5-star, luxury hotel positioned in downtown London. It is recognised for its lovely glass-lined atrium and lush palm trees — which are well documented by equally travelers and locals on Instagram and vacation review web-sites. Visitors of the hotel working experience quintessential London charm in the sumptuous environment of this impressive Grande Dame lodge. Company discover luxurious, sophistication, and serenity in the partitions of this enchanting hotel. It is a true oasis from the hustle and bustle of London.
About the previous calendar year, the Landmark London’s crew went as a result of a transformation — with Emanuela Da Ros becoming a member of as Marketing Manager and Richard Kratochvíl shifting from Reservations to Profits. The previous visitor internet marketing workforce experienced moved on, so Emanuela and Richard have been tasked with leveraging the present tech stack and putting jointly new techniques to improve revenue. Their 1st endeavor was to consider on driving profits via e-mail promoting.
Thankfully, The Landmark London had Revinate Promoting as element of their current tech stack. Equally Da Ros and Kratochvíl have been ready to get up to pace swiftly, many thanks to the platform’s intuitiveness. “Revinate was actually uncomplicated to find out,” suggests Da Ros. “It’s super consumer-welcoming.”
Revinate Marketing’s strength is in segmentation and personalization. Equally are exceptionally critical for the luxury lodge. Friends be expecting superior-quality activities from each conversation with workers, whether or not it’s in individual or by means of email.
“Prior to Revinate, we have been operating with a different solution that only offered a one template, so just about every phase received the exact electronic mail,” Kratochvíl describes. “Now, with Revinate, we have the potential to use a unique template for just about every phase and tailor the communications and presents. We can speak to our corporate bookers in different ways than our transient company, which is genuinely significant to us simply because it will allow us to forge better interactions with our visitors.”
In the same way, the ability to segment and personalize advertising emails has made a huge variation in the team’s potential to generate immediate bookings and upsell profits. For the reason that Revinate Internet marketing is capable to leverage info from various databases, The Landmark London can deliver qualified upsell communications to spa guests, loyalty associates, and lodge friends. In fact, Da Ros characteristics their achievement with upsells to how uncomplicated it is to create personalized strategies to unique segments in Revinate Advertising and marketing.
Whilst the income-driving operation of Revinate is critical, Da Ros and Kratochvíl are brief to level out that the platform’s benefit goes past the bucks acquired. “With Revinate, we can offer our company with a steady journey, from the to start with reserving confirmation email to upselling features all the way to the put up-stay survey,” Da Ros says. “This constant expertise is essential to retaining a strong model and driving guest loyalty.”
Kratochvíl also provides, “We have a husband or wife in Revinate that we can trust to produce cutting-edge know-how that makes certain that every single interaction our guests obtain will be on-model, individualized, and optimized to their device. Which is significant for us since it’s what our friends expect from us.”
The final results
With Revinate Internet marketing, The Landmark London delivers large high-quality and on-brand ordeals to visitors, even when they’re not on property. The group has an simple way to communicate with guests and a strong channel to travel earnings. Next a pair of difficult several years for the full market, The Landmark London is observing need return. They have created more than £2m in direct bookings with Revinate Internet marketing so significantly.