The title ‘sieger design’ is no marketing concept – powering it now are Michael and Christian Sieger, connected by each specialist and family members ties. The brothers complement each individual other completely, with every single just one taking part in their own personal purpose as they drive the brand name ahead on a nicely-created track of excellence and innovation. While Christian Sieger’s function in the corporation is centered on marketing and advertising, he shares his brother’s exacting design criteria and understanding, having been integral to the course of action that has viewed sieger design generating icons for the sanitary area and regularly challenging and reshaping the field with revolutionary layouts.
Considering the fact that the starting of the 1980s, the studio has innovated numerous product or service kinds – from the 1st designer lavatory fittings and holistic toilet series to huge overhead rain-shower spray units and situation-controlled showers. We kicked off the conversation by asking about this concentrate on the toilet.
Pauline Brettell: The sieger background is rooted in bathroom style. When you have expanded the structure remit, is rest room layout still at the core of the studio?
Christian Sieger: Certainly, it is! We have been continually lively for Dornbracht, Alape and Duravit for far more than 35 a long time now. On top of that, rest room architecture has grow to be really crucial for us. For illustration, we build alternatives for compact measurement quality spas, for semi-community toilet amenities or lodge loos. For me, the toilet is on of the rooms that defines my working day, so to sharpen the aim on rest room design tends to make best feeling.
PB: Buying up on the notion of toilet architecture, very last year at HIX, the dialogue was about the Re-Demand Spa thought/style and design – has this moved ahead about the course of a 12 months?
CS: The Re-Charge Spa principle was about creating a multifunctional space with a significant stage of layout and high-quality in a extremely compact space – we have detailed the space a little bit more and are in contact with hotels from Portugal to realise some sample Re-Cost spa suits.
PB: The SSPS® (Little Measurement Premium Spa) challenge is one more distinct reaction and option to the extreme concentration on wellness in hospitality – can you tell us a bit much more about that.
CS: The SSPS suite is all about bringing together quite a few remedy opportunities in the smallest of room providing visitors the selection of comforting specifically in the place, in a personal personalised spa. Resorts are owning to be innovative transferring forward on wellness choices and the SSPS® is an remarkable answer!
PB: How does your perform with Dornbracht tie into ideas like Re-cost and SSPS?
CS: For practically 20 yrs we have committed a ton of notice to the h2o expertise – especially in the shower! From innovating a rain sky with purely natural drops further than a horizontal shower to develop new encounters to installations like the massage nozzles WaterFan or WaterCurve, wellness and marketing health and fitness has been a particular concentration of our operate. These are all principles that have been created into goods to enrich the total wellness and wellbeing principles within just designs.
PB: The CYO fitting style for Dornbracht has gained quite a few design and style awards. Could you tell us a little bit about the inspiration and course of action at the rear of this style and design?
CS: It roots back again to a structure from 1969, a time with very refined layout objects. Michael arrived up with a reminiscent to this design and style in a pretty up-to-day interpretation, with a modern day degree of precision and perfection and a new sculptural quality. With its iconographic C spout, CYO delivers an archetypal official language into here and now. And the item principle consists of new possibilities for individualisation, for case in point with a variety of finishes and a multifaceted inlay principle for the take care of features. They make CYO a daring product or service to build and impact bathroom architecture, indicating that architecture could be created all over the faucet, devoted to the structure DNA of CYO.
PB: What are the most fundamental adjustments to bathroom structure – in your opinion – that we are looking at in hospitality and in the dwelling?
CS: In hospitality, guests enjoy far more functions and treatment plans in the privateness of their home, a spacious shower – preferably merged with a steam shower. With this they can find leisure instantly in their rooms at any time of the day.
In the non-public rest room, we see far more organic resources and a lot less tiles, more drinking water options in the shower for guys and women of all ages, extra daylight, extra accessibility to mother nature, all in a far more recharging ambiance.
PB: How collaborative are your initiatives in the studio – and are there cross pollination of tips across the disciplines?
CS: It generally is dependent on the challenge, but absolutely, concerning my brother Michael, who’s the designer, and me as the promoting director, there are frequent discussions going on – as nicely as throughout the groups: industrial design, architecture, communication. In our studio, about 35 staff members pool alongside one another abilities from a variety of disciplines. And our partners thus profit from this creative imagination and consultancy.
PB: What is your favourite portion of the course of action?
CS: For Michael – the artistic mind – coming up with new thoughts with ambitious goals for new solutions is most tough and demanding. For me, it is the official launch of a new concept or a new selection at an occasion or truthful, getting ready to current the products and solutions personally and observing the reactions of prospects and push.
Hd: From bees to the massive five the sieger brand appears to be pushed by a very clear established of values. Do you have a own enthusiasm task?
CS: On the one facet, our tabletop brand is a distinctive passion for me, bringing household and close friends together, obtaining connected by a shared meal or just making the most of these particular times together. It’s our goal to enrich people’s daily life or what we like to connect with ‘the great life’. On the other facet, as part of our Dornbracht collaboration, we build awareness for bogs and its crucial function for improved high-quality of daily life globally. We have been driving important developments in the market and our partnership will make me see a variety of cultures all around the globe.
PB: And last but not least, any exciting new initiatives on the horizon you can share with us?
CS: Oh certainly – it is all about eating and eating and the crucial process of making ready great food. Making absolutely sure, persons will interact with their kitchen in a extra natural way.
Major picture credit: sieger styles